Why do we apply perfume on pulse points ?

When applying perfume, many people are advised to target specific areas of the body known as pulse points. These areas, where blood vessels are closest to the skin’s surface, include the wrists, neck, behind the ears, inner elbows, and the chest. But why exactly are these spots chosen for perfume application? Let's see !

1. Heat Amplifies Scent

Pulse points are areas where the blood vessels are in close proximity to the skin, generating heat. Heat naturally causes fragrance molecules to evaporate faster, releasing the scent more quickly and intensely. This heat helps to diffuse the fragrance throughout the day, enhancing its presence. As a result, applying perfume on these warm areas can amplify the intensity and projection of the fragrance, making it more noticeable.

2. Longer Lasting Fragrance

The warmth generated by pulse points doesn't just amplify the scent but also helps to extend the life of the fragrance. The heat causes the top notes to evaporate quickly, while the middle and base notes can linger longer, providing a balanced and prolonged fragrance experience. The warmth from the pulse points helps stabilize the scent, allowing it to evolve slowly over time.

3. Personal and Subtle Sillage

Pulse points are areas where fragrance is more intimate and subtle, creating a personal "sillage"—the scent trail left behind as you move. When perfume is applied to pulse points, the fragrance remains close to your skin, gradually wafting into the air as you go about your day. This subtle diffusion allows the scent to remain personal and not overpowering, unlike applying perfume all over the body, which can overwhelm the senses.

4. Enhanced Sensory Experience

The act of applying perfume to pulse points not only maximizes the fragrance's longevity but also makes the experience more enjoyable. As the fragrance evolves, you can smell it more closely and intimately with every movement. Since pulse points are often located near sensitive areas like the neck or inner wrist, the fragrance becomes a more personal experience, adding an emotional connection to the scent you wear.

5. Increased Perfume Projection

By applying perfume on pulse points, the fragrance is projected more effectively into the air. As the perfume mixes with body heat and movement, it spreads into the surrounding environment, allowing others to enjoy your scent without it being too overpowering.